Recommended: Video Librarian, Library Journal Inc. Business Advisor provides “best practice” management information for entrepreneurs to help create and build their business. Inc. draws upon more than thirty years of experience with the most successful, innovative entrepreneurs in the world. More than thirty in depth tutorials on writing a business plan, creating a marketing strategy, managing people, and more provide actionable solutions. DVD extras include how-to guides, related articles and other business tools. Titles include: Startup Part I - Coming Up With The Idea - Market Research On Customers And Competitors - Creating a Business Plan
Startup Part II - Financing Options For Your Start-up - Working With Banks - Managing Money
Startup Part III - Bootstrapping To Keep Costs Low - Are You Ready? - Finding Your First Customer
Marketing & Sales Part I - Marketing Strategies - Online Marketing - Public Relations- The Media And Other Tools - Brand Building
Marketing & Sales Part II - Small Business Sales Techniques - Networking Tools and Venues - Using The Competition To Your Advantage
Serving Your Customer - Providing The Best Customer Experience - Customer Feedback - Customer Loyalty
Leadership Part I - The Leaders Role - Coping With Setbacks - Giving Back To The Community
Leadership Part II - Effective Meetings - Effective Communication - Delegating & Empowering Employees Managing People Part I - Hiring The Right Employees - Team Building - Building A Corporate Culture
Managing People Part II - On-Boarding- Training and Cultivating - Motivating Employees
Zappos Case Study |